About Us

Born well over 30 years ago at first as a fashion company that celebrated bright colors, playful design with a splash of humor, the Streamline brand debuted as a fashion watch manufacturer geared towards the junior accessories market. Started by Parson’s art graduate Sophia Franzakis and her business savvy husband Eli Senderovich in 1992, Streamline ethos has always been one of well designed, fun, colorful and amusing items that are also functional and which appeal to a broad range of ages. We’ve since grown up along with the ever-changing gift market, curating unique and whimsical gift collections which include categories such as home décor, housewares, lighting, stationery items, personal accessories and toys that marvel and amuse, found in stores across the country from main street gift shops, toy stores, chain specialty stores, museums, recreational parks, and mass market accounts, along with custom developed products for specific client requests. Consciously exploring successful trends, our collections encompass objects that are made up of uniquely curated treasures by a talented creative team that attracts a broad range of personalities. We enjoy creating and searching for items that are fun to look at, are artful, nostalgic and on trend, many are inspired by nature. Worthwhile items that perform a job, and very often bring a smile by their presence. From sunrise to sunset, you’ll find a successful team of employees doing their very best to provide seamless service at all points of the operation ensuring positive client relationships. A knowledgeable nationwide sales team that provides a keen sense for the unique needs and desires of each individual Streamline buyer. A conscientious and friendly logistics team, that takes pride in their attention to details and ease in communication. Whether in-house or on the road we are the passionate folks that aspire to BE every fiber of the Streamline brand. It happens millions of times every week—a gift is given, a room is decorated, a collection is started.

This is Streamline!